Project Overview


Project Type:  Website and Print Design

Timeframe: 3 Months

Responsibilities: UX Designer, Ui Designer, Web Builder

Tools: Figma, InVision, Hand sketching, Wordpress, Divi, Woocommerce


Summary

Exuberant is an emerging Canadian jewelry designer. At the time of creating their e-commerce, website they had already started the project on their own. They had a portfolio site that I had to transform into a fully function shop for their jewelry. While working on this project, I was given specific assets to include, but could also make recommendations towards some of the product photography done during my time working on the site. While Exuberant had already a sense of their branding, I was able to help define it and implement their values into the website.

Moodboard


While developing the design language for the site, I used a moodboard to better define the company's branding. Depth and texture were guiding themes in my process as Exuberant's target market is sophisticated, expressive, and artistic.


Wireframes

While creating wireframes for Exuberant, I had to take into consideration the limitations and obstacles of the web builder being used. Divi for Wordpress has a lot of edit-ability and flexibility built into their own UI, however there were certain flourishes within my designs where I had to decide whether it was worth doing them in CSS or omitting them from the site.

If you're interested in my work contact me on Linkedin!

Using Format